SUPER Masterclass

SUPER is a cutting-edge productivity platform tailored for property management, offering a revolutionary "better inbox" experience. This platform is designed to empower property management teams, providing them with a tool that automates tasks, centralizes communication, and streamlines collaboration. By seamlessly integrating with email and text messages, SUPER transforms property operations, allowing teams to prioritize their work efficiently.

What sets SUPER apart are its impressive statistics—promising a 10X boost in productivity for property managers. The platform not only enhances operational efficiency but also brings substantial time savings, cutting down six hours of email time per week per user. Furthermore, the app-free interface for residents ensures a hassle-free experience. Whether it's managing internal workflows, improving communication with tenants, staff, and vendors, or addressing specific pain points like overworked teams and difficulties in hiring or justifying new hires, SUPER emerges as a comprehensive solution. With its user-friendly dashboard, proactive reporting system, and focus on minimizing email and text overload, SUPER stands out as the go-to platform for property management professionals seeking a transformative and efficient solution.

Benefit: Enhances task management, communication, and documentation, promoting efficiency.

Benefit: Simplifies logistics, reducing oversight and improving overall organization.

Benefit: Provides a comprehensive view of property performance, financials, and community engagement.

Benefit: Ensures ongoing support, training, and continuous improvement based on property manager needs.

Benefit: Enhances collaboration, tenant satisfaction, and overall property performance insights. SUPER enables quick adoption, centralizes communication and automates routine tasks, saving time.
​

Benefit: Imagine 10X your productivity! Streamlines communication, provides significant time savings thus reducing administrative burdens for property managers. Additionally SUPER increases resident engagement, and ensures a user-friendly experience.
​

Benefit: Ensures data security, compliance, and transparent audit trails for property managers.
​

Benefit: Provides real-time insights for informed decision-making and efficient property management.

Benefit: Property managers have a say in the product roadmap, helping ensure it aligns with their specific needs.

We're Super..in short SUPER is a productivity platform that enables property managers to 10X their productivity.

All of the property managers we speak with are looking for ways to become more efficient. SUPER doesn't just solve problems; it empowers property managers to reclaim their time, sanity, and the joy of working with people. It's like a superhero sidekick, always there to lend a hand and make the impossible seem possible.

Our software is like an assistant for Property managers where we centralize every email text and task. Our clients experience huge time savings, have reduced administrative burdens, and get real time insights for informed decision making.

So, at Super, again we can transform your day to day with a remarkable 10X boost in productivity, where your communication and task management is streamlined for efficient day-to-day operations. Our clients save valuable time, for example imagine saving 6 PLUS hours per week on responding to emails and texts. We also make it easier to collaborate internally, and you can gain comprehensive insights into property performance.

Your Value Proposition Pitch belongs in a CONVERSATION with your prospect

REBUTTAL: Cool sounds like you guys are really tech forward. A LOT of PMs use us alongside (APPFOLIO/named competitor) to help improve communication with tenants, staff and vendors. Do you have fifteen minutes tomorrow so I can quickly show you how?

*If still OBJECTION: NAMED COMPETITOR does everything I need with their portal.

REBUTTAL: Appfolio is a great back office software. Very strong on accounting. But the front office typically leaves opportunities for more efficiency, including overall team task management tracking. With Appfolio (and other competitors) you still get a lot of communications from residents vial email and text versus those that log into the portal to make a request.

*if still OBJECTION: NAMED COMPETITOR does everything I need with their portal.

REBUTTAL: Sure, completely understand so that's a web based or mobile app login right? (YES)

Right, I'm curious how it works for you. If a tenant submits a work order or communication through it, about how many tenants do you think still email or text you about the issue in follow up, or even just do that versus logging in and submitting a work order?

REBUTTAL CONTINUED: I see... and how do you track team tasks and activities?

Do you have a separate spreadsheet or task management tool for that?

(ALMOST ALWAYS YES)

What we do is provide one platform that can do both, and work better with APPFOLIO then stand alone, so a completely complementary use for you that ALSO automates all the one-off emails or texts to the task. Which is why so many folks that work with (APPFOLIO/other named competitor) and us in tandem. Do you have your calendar handy?
​

OBJECTION: If still no.. we love what we are doing/all set, etc.
​

REBUTTAL: That's awesome/amazing/great! We would love to learn what's working for you, and what you wish could be improved (or)
​

REBUTTAL: That's awesome/amazing/great! My CEO would love to hear more about your set up and any challenges OR opportunities you see. Would you be open for a quick chat with her to share a bit more?

OBJECTION: Send me an Email / Calendar Link

REBUTTAL: Sure! Let me get your email. And it probably makes the most sense to get you on the map now, and you can reschedule via the link if you need to. I can of course call and confirm and make sure that still works for you. What is a good day and time … typically…

OBJECTION: “I’m all set/I’m not interested”

REBUTTAL: I completely understand, when is a better time to chat?

OBJECTION: We don’t have the budget for new tools

REBUTTAL: No commitment/subscription based/cancel anytime/low cost/set meeting

OBJECTION: “We don’t want to learn new tools/onboard or train

REBUTTAL: Turnkey/in a day/dedicated support

Imagine the whirlwind a property manager navigates daily. They are juggling tenant needs, maintenance woes, communication hurdles, and mountains of paperwork, all while keeping a smile plastered on.

Overwhelmed by Operational Chaos:

Buried in Information Overload:

Drowning in Resident Dissatisfaction:

Struggling with Communication Silos:

Long Hours:

Quickly Determine if they are one of the ICP's:

Is this (name) ? You're the Property Manager?

Identify Pain Points:

Question stacking is an efficient way to establish credibility (we have a lot of discussions with Property Management teams who share these pain points) and nudge the prospect to share what similar struggles they might be having:

For example: “I’m not sure if you run into this now, but a lot of the Property Management folks are sharing that they are having a difficult time communicating with residents, spending TOO much time tracking and managing work requests with either too little. or too much technology; their teams are overworked, and they have issues with visibility in team performance, have difficulty managing transitions with hires and residents that may complain about performance. What places do you feel like YOU can relate to, are trying to or would like to manage more efficiently if you could?

Given a prospect provides some of their challenges back, write them down and read them back to them, and move into setting the meeting.

Gaining Commitment:

If the prospect expresses a desire for solutions, asking if there is a timeline or a date they need to keep in mind when looking for a solution. If there is not a specific date within three months, another approach is a (tie down) question to gain some commitment.

For example: “I'm not a salesperson just so you know that, and again, you will be meeting with our CEO Lindsay .. but I DO hope if you like what you see.. and there is no sticking point for you, that you'll decide our (SUPER) service is a fit for you/ at (company name)! PAUSE for Response

Conversational Tricks:

If a property manager is taking the call but you can identify in their voice the business or frustration of their day, a great permission based opener can ferret out how they really feel when taking the call.

For example: Great.. we speak with property managers that are SUPER busy all the time of course .. given your role, I REALLY appreciate the time in your picking up between likely floods of phone calls emails and texts from your residents! or

For example: Wow! Great to speak with you! I thought I’d be speaking with your voicemail. Did I catch you at the worst time possible?

Because SUPER is a productivity platform, presenting the value proposition early on sets the table for their understanding that SUPER will give them time back in the day and increase their productivity. Empathy with the prospect’s busy role is a great way to elicit responses that vsn illustrate whether or not there is interest in the related features and key benefits that speak to their pain.

A List of Values: Suggest incentives or values to offer for a QM. Offering value can be a deciding factor in securing a meeting!

Calling at optimal times can significantly increase the chances of connecting with leads.

Early to mid morning, late afternoon, 10 minutes before or after the hour, ask the gatekeeper

Hi, is this /are you the property manager for (biz)?

PERMISSION BASED OPENER

Great! Thanks for picking up/taking the call! You weren't expecting me, so hopefully since you picked up I can tell you in a nutshell why I am calling, and you can let me know if this is in your wheelhouse??

or

Great! Did I call you at the worst time possible/bad time? (ironic chuckle) I know I am calling you out of the blue- do you have a quick minute now and I'll let you know why I am calling, and you can tell me if you have interest or if even in your wheelhouse?

(move to Question Stacking):

Most of the folks I talk to are overworked! (too busy with busywork, etc)

Does that sound familiar? (pause, hmm, empathy)

I'm not sure if you run into this NOW, but a lot of the property management folks are sharing with us they are just spending TOO much time tracking and managing resident work requests, and external communications, and are using maybe too little.. or too MUCH technology in their roles.

PAUSE

More than a few folks also say there's sometimes issues with INTERNAL communication, or team visibility and performance. With a worst case scenario actually being when residents are not ecstatic, or become unhappy with property management.

(Slight pause)

What places do you feel like you can't really manage as efficiently as you like?

(LISTEN and take NOTES)

Okay.... so what I heard is:

XXX (prospect issue read back to them) and

XXX (prospect issue read back to them)

and that's exactly what I hear from other companies, who had the same issues.They found that SUPER could help with (X & X) specifically!

(SLIGHT pause)

CLOSE:

Do you have your calendar handy?

The next step is meeting with our CEO Lindsay, so you can chat/discuss, we'll learn more and she can explain how we've helped. Do you have time later today, or tomorrow./?

CLOSE/SET MEETING

That's great I'll get you an invite now (Process Invite) and sounds like you'll find this time well spent/really valuable!

Optional Tie Down/Pre-qualification:

I'm not a salesperson just so you know that, and again, you will be meeting with our CEO Lindsay .. but I DO hope if you like what you see.. and there is no sticking point for you, that you'll decide our (SUPER) service is a fit for you/ at (company name)!

Objection: If still no.. we love what we are doing/all set, etc.

Rebuttal: That's awesome/amazing/great! We would love to learn what's working for you, and what you wish could be improved (or)

Rebuttal: That's awesome/amazing/great! My CEO would love to hear more about your set up and any challenges OR opportunities you see. Would you be open for a quick chat with her to share a bit more?

Go to Close/Set Meeting (above)

Set up for reminder call:

Thanks again, that's great, appreciate your time speaking with me, and the opportunity. Still, I DO recognize that your schedule gets very busy- so I'm happy to check back beforehand, and confirm/remind you before (The day/date/time).

So when would you like me to give you a quick check in to make sure it still works and confirm? (Could be day of, etc.. let the prospect tell you what they want)

GREAT so I've sent you a calendar invite for X, (confirm receipt)

Really appreciate your time we'll talk/meet soon! Thanks again.

END or:

If Objection: We love what we are doing with (X competitor and have no problems none of those issues)

then go to existing objections and rebuttals:

<if the answer is we use (PMS Name)> rebuttal and close

<if the answer is we use (Project management tool x or y) rebuttal and close

<if the answer is (email/call/text) rebuttal and close

Note: Each section of this template is designed to be a comprehensive guide for SDRs, with a focus on increasing their rate of booked meetings. It includes space for Pam’s insights, audio clips from successful calls, and video clips for detailed discussions on specific aspects of calling for the campaign.