Campaign Tiers and User Tiers

There are a variety of different campaigns (B2B, B2C, industry, product, technical complexity, difficulty, skill-level required) and a variety of different users (B2B experience, B2C experience, previous industry experience, ability to grasp technical concepts, sales and cold-calling experience) in our marketplace.

To manage and match the right campaigns to the right users, we have a concept of campaign tiers, and user tiers.

Currently there are 3 different tiers, which every campaign is categorized into and which every user is categorized into:

Glencoco determines for all campaigns on our marketplace a tier based on various factors, including but not limited to:

We regularly review the tiers assigned to campaigns and make adjustments as needed.

Glencoco determines tiers for users on our marketplace a tier based on as objective of and a fair, transparent set of criteria possible. The fairest way to determine tiers for users is based on user performance - this is no different than what's expected in professional sports.

Here's how we assign and update objective performance tiers for users:

Now using only performance-based criteria would lead to a "unknown, unproven, but obviously worth matching to Tier 1 campaigns" problem. What if a new user signs up for the platform and they have 20 years of Enterprise Sales experience, have previously won awards at previous sales jobs, and is an incredible on the phones? If we only used performance-based criteria, new users who would clearly crush it on a Tier 1 campaign would never be able to even access that campaign since it wouldn't be visible or accessible to them!

To solve for this, we also have a slightly more subjective, but still standardized way of "overriding" user performance tiers via our Override Tiers. We use a combination of both AI and a dedicated user curation team to manage these Override Tiers:

You can choose the "Explore Campaigns" option in our conversation chat widget to see which Tier a campaign belongs to.

You can choose the "Check my Account Stats and Status" option in our conversation chat widget to see which tier you currently are.

You can review the performance criteria listed above needed to achieve a higher tier status and hit those criteria, at which point you'll automatically be upgraded to a higher tier. The bar to be a Tier 1 user is currently pretty low. If you're struggling to book even 1 qualified meeting on any tier campaign in our marketplace, you likely need to review all of our documentation and learn how to use our platform effectively, or learn from outside resources like your network or youtube to become an effective in sales development.

We may not always perfectly assign Override Tier 1. You can message us and request a review of your background and profile and if it's determined you're a good fit for a Tier 1 campaign, we can update your tier accordingly.

If your tier moves lower (e.g. from Tier to Tier 3) as a result of your performance, it will not impact your ability to access and work on any campaigns for which you've already started training for. However, if new campaigns become available in the marketplace that are in a higher tier than your current tier (e.g. you're Tier 3 but a new campaign is listed that's Tier 1), you won't be able to access and audition for the campaign. To access and audition for higher tier campaigns, you'd need to hit the performance criteria with any of the existing, available campaigns to you first to unlock these campaigns.